Art Direction & Full-Service Creative Consulting
I work as an Art Director, Designer, and Creative Consultant, supporting individuals, teams, and organisations in moments of transition, growth, or reorientation.
My work sits at the intersection of strategy, structure and imagination. I help clarify what wants to emerge and translate it into visual language, creative direction, and tangible form.
Clients come to me when something feels unclear, fragmented, or out of alignment: a brand that no longer reflects its essence, a creative process that has lost momentum, or a vision that exists but cannot yet be expressed. Together, we create clarity, coherence, and direction.
Services
Art Direction & Visual Concept Development
For brands, projects, and individuals seeking a coherent visual language.
This includes concept development, visual systems, and creative direction that align strategy, aesthetics, and purpose.
Creative Consulting
For moments where clarity is needed before execution. This can include creative strategy & positioning, sparring for founders, leaders, or creative teams, or navigating transitions, rebrands, or creative blocks. Formats range from single sessions to longer-term accompaniment.
Design
Hands-on design work, depending on the project: identity elements, editorial design, digital assets, and conceptual layouts.
I work independently or in collaboration with other creatives as needed.
Web Design
Conceptual and visual web design with a strong focus on clarity, tone, and user experience. I support projects from early structure and content logic to visual design and creative direction, working with developers where required.
Experience Design
Conceptual development and creative direction for events, gatherings, and experiences, both digital and physical. This includes shaping the narrative, flow, atmosphere, and visual language of an experience, ensuring it feels intentional, coherent, and meaningful rather than purely functional or promotional.
Video & Podcast Production
End-to-end creative support for audio and video formats. This includes developing the narrative and structure, writing scripts or guiding conversations, and overseeing or executing final edits so the result sounds (and feels) professional, considered, and true to its intention.
Collaboration
Most collaborations begin with a sense that something wants to shift – but isn’t yet fully clear. You might come to me with a concrete project already defined, or with a feeling that your current expression no longer fits. Both are welcome starting points.
Our work usually unfolds in one of three ways:
Clarifying before creating
Sometimes the most valuable work happens before anything is designed or produced.
In these cases, we take time to clarify intention, context, and direction – through conversation, reflection, and creative sparring. This often forms the foundation for everything that follows.
Focused project work
When the scope is clear, we work within a defined frame: a website, an event concept, a visual system, a podcast, or a specific creative challenge. I bring structure, creative direction, and hands-on execution where appropriate.
Ongoing creative accompaniment
Some collaborations develop over time. In longer-term partnerships, I support projects as they evolve, offering continuity, perspective, and creative grounding across different formats and phases.